|
Jane Vanderhorst brings more than 20 years of marketing expertise from her broad-based background in developing and implementing strategic marketing plans, on-target communications and dynamic educational events. With a background in working in corporate marketing departments of companies such as Fidelity Investments and Fifth Third Bank, she now brings that focus and dedication to her clients through Vanderhorst Consulting, Inc.
As a bottom-line-focused strategic marketer, Jane's expertise is in positioning organizations and their services to optimize their market strength. With a focus on innovative marketing and sales techniques, Jane focuses organizations' marketing on results. She has a proven track record in developing successful marketing campaigns that support the organization's overall sales and business goals, while building the identity of the business.
In 2002, Jane founded Vanderhorst Consulting, a firm dedicated to helping corporations and nonprofits better hone their marketing resources to grow their market share. Using the same principles that she employed in her corporate roles, she applies a 360-degree approach to her clients' marketing to ensure that beyond building new business, companies look to their other constituents - their current customers as well as their employees.
Jane holds a Bachelor of Science degree in Business Marketing from Miami University. She is a past president of the Cincinnati Chapter of the American Marketing Association, as well as a former board member of the Sales and Marketing Executives of Cincinnati.
|
